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Let's Collaborate!

Use coupon code: passionproject

Zeru is a startup and innovation network that inspires creativity, organization, focus, and productivity. We imagine a world where people collaborate and organize better to make passion projects a success. Our process focuses on enhancing collaborative experiences, that help startups and small business owners creatively think innovation and do innovate. You can build a statup or small business within the Zeru network using our solutions.


Zeru is the samarian word for seed, growth, and sky.


Our Core Values  

  • Everything is possible we are only limited by time, knowledge and imagination. It’s Possible
  • We exist to help people create timeless products and services: we are a home for passion projects. Where the support received is beyond the individual making money, rather,  we help people work together, brainstorming ideas to better themselves and the community  
  • We foster a home of innovation and creativity where people work together helping each other research, discover, learn, think and achieve useful solutions
  • We exist to enhance personal development of our visionaries, their volunteers and supporters using a holistic approach to helping them through the struggle of learning, caring for self, caring for others whilst navigate the world of business. We have people become master entrepreneurs
  • We encourage sustainability projects that creates value for the individual, society, and the environment  

An OpenSoc Company

Zeru was developed to power small business ideas (passion projects) that are sometimes overlooked by government, high-gain investors, and experienced talent.


Arcmis Corp is a full-service technology holding agency headquartered in Rochester, New York. Our highly talented and innovative teams work closely with partners from inception through development, management of production releases and ongoing NOC monitoring and support. We offer innovative software development and unique outsourcing services

  • User Research
  • User Experience (UX)
  • Cloud-Based Solutions
  • Product Innovation Management
  • Mobile & Web Development
  • Product Design (UI, Branding)
  • Software Engineering & Development
  • Big Data & Analytics
  • Business Development
  • Marketing Solution
  • 24/7 NOC Services as a service
  • Testing (Manual & Automation)

Anthony Ricketts

Founder & Innovation Mentor

Anthony is a researcher, lifelong learner and hardcore entrepreneur. He holds a Bachelors of Science degree in Advertising and Public Relations with minors in Business Administration and Psychology from Rochester Institute of Technology. 


While attending college, he utilized his skills as a freelance marketer working fulltime for a real estate SaaS firm and a specialy grocery store. These and other opportunities provided hands-on learning experiences in software-as-a-service strategies, business model development, marketing and sales strategies, product innovation management, leadership, and consumer product. 


Grounded in principles such as Innovation Management, Organizational Information Theory, Organisational Industrial Psychology and Positive psychology, Anthony's research, originating out of RIT's COLA, takes an unusual approach to modeling collaborative softwares for enhancing team performance - focusing on experiential collaboration. His body of work, "Enhancing Collaborative Experiences", has resulted in the development of Zeru - A place for passion projects. Zeru is a startup and innovation network that inspires creativity, organization, focus, and productivity. You can build a statup or small business within the Zeru network using our solutions.


"Power your Passion" mantra. 

 As a graphic designer in a small family owned printery, he worked with several family owned businesses and startups. Collaborating with these customers lead to the discovery that small businesses are risk adverse and lack resources to bring innovative ideas to market. He believed that these organization failed to collaborate effectively to reduce risks, find funding, attract talent, aquire technology, and champion best practices to bring solutions to market. He seized the opportunity and formed a sole proprietorship that provided consulting and graphic design services to startups and small businesses. His first 3 clients were a publishing firm, a car dealership and a garden center.  Power your business success was his slogan.


Crazy Surprising Fact

A surprising fact about Anthony is that he was a police officer for 6 years in Bermuda, a British territory. Yes, he mad several arrests, but his passion was marketing!


During his time as a officer, he worked on several projects including marketing for the Bermuda Police Week, Commissioners Retreat, and implementing the Bermuda Police Intellegence System. His last project, teaching 400 police how to use the intellegence system, garnered recognition from the Commiisioner of Police for engaging workshop sessions. Anthony resigned as police officer in 2014 and migrated to the United States where his family now resides.


Community Service

While working in Bermuda, Anthony automated his business by transforming it into a hosting platform and website development service. He then produced a training workshop called from Bricks-to-Click for the Bermuda Business Development Agency helping 20 aspiring entreprenues improve there awareness of ebusiness strategies. He also sponsored the Moesha Wallace Foundation in Jamaica helping to spread awareness of medically challenged children in rural Jamaica needing support. 


From the Land of Wood and Water

Anthony was born in the tourist town of Montego Bay, Jamaica. Entrepreneurial from the start, he sold Coke Classics to tourists on weekends and bag juices classmates.  


Always the curious one, Anthony would frequently challenge his mother, and ask her several times "Why?" about any and everything. She eventually got tired. One day a salesman visited their home and offered her a set of Britannica Encyclopedias and what would become his most favorite books, "The Big Book of Tell Me Why: Answers to Hundred of Questions Children Asks". The next most significant gift she gave him was The Talking WhizKid Computer. His journey and these gifts of love became core to who he is today. 


 Join Anthony Ricketts on LinkedIn

Product Manager
I am a strategic digital marketer, and product manager assisting businesses with building their product and relationships

Researcher
Conducts research focusing on enhancing collaborative experiences

Over 10 years Experience Working on B2B and B2C product development projects in software, real estate, government, and retail

Proud to have been a part of these organizations ...

Anthony is one of our best clients. Maybe not all the process of developing the product was so smooth, but it is definitely productive cooperation with the nice product as a result. Recommended working with.


Sergey Vysotskiy - Owner, JT

I have been in communication with Anthony since 2006. He would listened to my dreams and putting them to reality. From business plan, logo, building a website that millions of viewers would compliment us. He has taken my website to a whole other level. If there is an idea to improve my business he is always there. With that being said he has helped Hoshing Realtors to build a successful online presence. Hence, he has earned my highest recommendation.


Tanya Hoshing - Owner, HR

Innovation Mentors

Mentors have deep industry, product innovation management, and entrepreneurship experience.

Let's Talk

Zeru is a virtual incubator and accelerator network for enhancing collaborative experience of startups and small businesses.

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