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ZERU is a membership platform that provides personal and business development services to help member learn, and grow. A Minority-Owned Business Enterprise (MBE), ZERU was established in 2019 to support youth and adult entrepreneurs that found it difficult to commercialize and innovate their ideas successfully. 


Zeru's mission is to improve the entrepreneur's innovation process and collaborative experiences.

Power Your Passion

Dreams and aspiration are just within reach. With clear insight to derive a proper strategy, one who is passionate about their idea(s) can start the process of creating. Collaborating with the right people, applying valuable and often necessary tools, can help you bravely navigate the process while smartly achieving success.


ZERU Center is a digital business assistance organization in New York State providing expert management and technical assistance to driven youth entrepreneurs and aspiring leaders that are trying to launch and grow their personal brand or small business. 


Members are supported through a blended digital and instructional one-on-one collaborative experience. We are also a managed service provider for business and idea development - we provide business technologies and back-office services. Learn more about our solution and practice and how to become a member here.

ZERU Personal Innovation Framework

Our organization has developed a standard methodology based on global best practices within our organization and on customer requirements and expectations. This methodology will also meet the requirements of ISO 9000. Our process incorporates seven phases that require specific deliverables listed in our CXiP Innovation Studios and Innovation Management System. Some of these deliverables have a procedure and in many cases a defined format. These guidelines, checklists, forms, and procedures are the backbone of our innovation management structure and also serve to capture lessons learned for the next program. This methodology is incorporated into all aspects of our business systems.

How we contribute to your Small Businesses?

ZERU emphasizes consultation and training services to women, and minority clients.


The company focuses on projects that advance entrepreneurial / personal development, small business, and economic growth priorities of its members, with an emphasis on:

  • Retail & Wholesale Trade
  • Professional & Administrative Services
  • Healthcare and Social Assistance
  • Technology-Oriented Services
  • Education
  • Agriculture
  • Construction and Real Estate


ZERU's technical assistance includes:

  • Market Research and Innovation Solutions
  • Working capital and cash flow management 
  • General management skills
  • New market development
  • Hiring and managing employees
  • Managing growth
  • Accessing credit and capital
  • Back-office Support

Starting a Small Business

The Small Business Administration’s Office of Advocacy defines a small business for research purposes as “an independent business having fewer than 500 employees.” Additionally, SBA has established size standards that define whether a business entity is small and, thus, eligible for government programs and preferences reserved for “small business” concerns. Size standards have been established for types of economic activity, or industry, generally under the North American Industry Classification System (NAICS).


ZERU headquarters is located in New York

In New York State, the definition of a small business for the purposes of Chapter 15 Economic development law, S 131 (Article 4-B Division for Small Business), “a small business shall be deemed to be one which is resident in this state, independently owned and operated, not dominant in its field and employs one hundred or less persons.”  The State utilizes this definition to determine eligibility for the Small Business Environmental Ombudsman (SBEO) program, the annual New York State Small Business Awards, and other services or programs.


Did you know:

New York State Small Business Profile 2018

    This annual profile from the SBA’s Office of Advocacy shows the number of small, women-owned, and minority-owned businesses in New York State; business turnover (new firms, bankruptcies and terminations); employment; small business income; sources of financing; firms by industry and firm size; and non-farm establishment job gains and losses by firm size.

The Small Business Economy 2018

The Small Business Economy is an annual report since 1982, which continues to serve as a reference source to business owners, policymakers, and researchers when they need information on small business' performance in the economy.


Contact us to learn more about small business in your State.

Market Research and Innovation Solutions

For a business owner, obtaining the right insight is as important as finding the right location, getting the best price or implementing the best processes / success systems.


Our Innovation Consultant provide deep investigative and personalized support: 

  • Identifying local competitors 
  • Ring studies providing demographic information
  • Tables and maps showing consumer spending habits 
  • Finding relevant trade association or regulatory contacts
  • Locating articles written about ventures similar to yours
  • Providing financial norms and ratios for your industry
  • Conducting preliminary patent or trademark searches

Innovation Consultants, with the knowledge and experience to provide entrepreneurs with expert counseling and training. These advisors undergo rigorous professional certification to keep their business knowledge up-to-the-minute and their consulting skills sharp.

Innovation @ZERU

1.

CXiP is a personal innovation process and a peer-to-peer collaboration network to build passion projects. Learn about CXiP Studio

2.

Innovation Consultant provide insight, networking opportunities, processes, and tools to help entrepreneurs solve problems

3.

 Focused on making our members become smarter, stronger, and healthier

ARCMIS Corporation is a research and management consulting firm, built to support apprentices, professionals, and small business teams. Zeru LLC is a product of ARCMIS Corp. 

Anthony Ricketts

Founder & Innovation Consultant

JOIN ZERU

Innovation Consultants are exceptional people with deep industry, product innovation management, and entrepreneurship experience. They are here to help you on the journey towards success.

Let's Talk

Zeru is a virtual incubator and accelerator network for enhancing collaborative experience of startups and small businesses.

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