Anthony's Resume

Product Owner and Digital Marketer with over 10 years experience. I partner with organizations to build goal driven, high performing digital marketing campaigns through collaborative effort. 

My goal is to make building a custom web application, optimizing it for search engines, and marketing it on social media as smooth and understandable a process as possible for any organization.

Areas of Expertise

Marketing and Communication

  • Marketing strategies and campaigns
  • Corporate Communication
  • Creative Team Leadership
  • Dot Circle
    Content development for Print and Digital
  • Dot Circle
    Market Research


  • Agile Project Management for Marketing
  • Public Relations
  • New Software Product Development and Launch
  • Dot Circle
    Vendor Management
  • Dot Circle
    Development of Training Material 

Project Management

  • Certified Scrum Master with experience working with remote teams
  • Software Project Management Training: Jira, Asana, and Microsoft PM
  • Hands-on knowledge and experience in mobile/web application development
  • Dot Circle
    Strong knowledge of agile application development methodologies, application lifecycle management, DevOps and modern application frameworks.
  • Dot Circle
    Excellent communications and interpersonal skills and an ability to help customers find the right solution 

Digital Marketing

  • Proven experience developing and implementing digital marketing campaigns
  • Introduced scheduled targeted email marketing programs using Zoho, Clickfunnel and Salesforce resulting in increased open and conversion rates over previous sporadic email blasts
  • Proven experience setting up webinar sales funnels
  • Dot Circle
    Knowledge of web design, social media tools, HTML, CSS, PHP, and SEO techniques
  • Dot Circle
    Create and publish engaging content (posts, videos, graphics, how-tos, etc.) and manage a content calendar.

Professional Experience

Marketing Manager - Product Development 
Marketing Coordinator

Real Agent Pro, Rochester NY   August 2016 – Present
Promoted to a fulltime post as Marketing Manager for Product Development. Lead the implementation of Scrum Agile process and coordinated the
implementation of several business systems that reduced cost by 80% 

  • Worked closely with stakeholder to gather requirements and determine scope, goals and objectives of new projects
  • Applied detailed knowledge of software product development to build real estate application
  • Implemented Jira and other collaborative tools used to communicate the vision and keep it visible to the team
  • Dot Circle
    Implemented ZOHO Customer Relationship Management System that lead to improvements the sales process
  • Spearheaded a AdvantageU redevelopment project that introduced a responsive application platform 
  • Modeled and implemented key component of the company’s real estate marketing stack
  • Negotiated the acquisition of Salesforce Marketing Cloud and setup implementation plan
  • Introduced scheduled targeted email marketing programs using Zoho, Salesforce and Clickfunnel resulting in increased open and conversion rates over previous sporadic email blasts
  • Recognized emerging trends at conferences, bringing technology and ideas to company for executives
  • Implemented a content multiplyer strategy for development and repuposing of marketing videos with high engagement 

Marketing and Communication Intern

Regional Transit Service (RTS)

Worked as a marketing communication intern assisting in planning, developing, and collaborating with staff on new ideas and initiatives for marketing and communication plans

  • Coordinated five RTS Summer of Fun events. Involved managing various stakeholders that produce engaging pop-up events that improved public perception of the RTS Transit Center
  • Designed print content, graphics, and/or other marketing and communication materials
  • Developed and Performed content updates to corporate website, such as myRTS.com/FUN
  • Dot Circle
    Assisted with media relations research and outreach

Digital Marketing Consultation and Implementation Partner

Anthony Ricketts Communication and Marketing Information Systems (ARCMIS)

Sole proprietor at a digital marketing company specializing in web application development, as well as digital marketing solutions for organizations of any size and industry type.

  • Assist with the development and implementation of digital marketing strategies
  • Developed budget and sales strategies that included Facebook advertising and blogging that led to increased customer base resulting in annual revenue of $25,000
  • Reduced operational costs by 60% and increased revenues by 90% through the implementation of automated technologies such as Amazon hosting, automated billing and CRM drip system
  • Dot Circle
    Worked with specialty store and take-out  
  • Dot Circle
    Orchestrated the successful launch of Facebook social media marketing campaign
  • Redeveloped a Wordpress multi-site for real estate agents with MLS integration; myadvantageu.com (e.g. ulmrealty.myadvantageu.com)
  • Administered all business marketing operations and advertisement campaigns for D&L groceries that eventually generated new ecommerce revenue stream in 1 months worth 12% increase

Education

BSc. Advertising and Public Relations with a minor in Business Administration

Rochester Institute of Technology - Class of 2019

Asso. Advertising and Public Relations

Monroe Community College - Class of 2016

Certified Scrum Master

Scrum Alliance - Class of 2017

Innovative, results-driven product owner and marketing professional with proven success directing a broad range of product development projects while participating in requirements gathering, analysis, design, development, testing, implementation and review of solutions that drives business value. Excels at providing comprehensive system design, system analysis, use cases and full project management documentation. Hands-on experience as a Certified Scrum Master using Agile Scrum methodologies, Jira, and working with remote teams to lead all stages of the software development lifecycle. Strong marketing, sales, public relations, digital technologies and social media skills that help customers align product features with key marketing initiatives.

I have been in communication with Anthony since 2006. He would listened to my dreams and putting them to reality. From business plan, logo, building a website that millions of viewers would compliment us. He has taken my website to a whole other level. If there is an idea to improve my business he is always there. With that being said he has helped Hoshing Realtors to build a successful online presence. Hence, he has earned my highest recommendation.


Tanya Hoshing - Owner, HR

Anthony is one of our best clients. Maybe not all the process of developing the product was so smooth, but it is definitely productive cooperation with the nice product as a result. Recommended working with.


Sergey Vysotskiy - Owner, Jaguar Team


© Anthony Ricketts. All rights Reserved. Call: 585-478-9499